German sportswear firm adidas has confirmed a world record £750 million kit sponsorship deal with Manchester United, starting in 2015/16. The new “global technical sponsorship and dual branded licensing deal” partnership, underlines United’s status as one the best performing-football business in commercial terms. Herbert Hainer, adidas Group chief executive said: “We are excited to team up […]
Nike
Nike to walk away from Manchester United
Nike is ending its 13-year partnership with Manchester United. The United States sportswear giant said: “The terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders”. It is understood that either Germany’s Adidas or up and coming brand Warrior – which has a deal with Liverpool FC – will replace them. It […]
City reveal new Nike kit
Manchester City kicked-off their week-long New York Tour in style by revealing their new 2013/14 home kit in the heart of The Big Apple. With the dramatic Manhattan skyline as a backdrop and a supporting cast of City fans from Manchester and the surrounding five boroughs performing the ‘Poznan’, City stars Joe Hart, Vincent Kompany, […]