Manchester City have signed a new sponsorship deal with Mundipharma to become Official Healthcare Product Partners with the BETADINE® branding to appear on medical team apparel and kit.
Modern football is all about sponsorships and deals, and both Manchester City and Manchester United know all about the importance of bringing in additional revenue to help balance the books in the era of financial pair play.
MUNDIPHARMA AND MANCHESTER CITY SIGN GLOBAL BETADINE® HEALTHCARE PARTNERSHIP
- New Partnership builds on existing relationship
- BETADINE® branding to appear on medical team apparel and kit
reinforcing Official Healthcare Product Partner status - Enhanced digital brand presence to reach global consumer audience
and Manchester City CEO, Ferran Soriano
MANCHESTER, 21 August 2017: Mundipharma and English Premier League giants Manchester City have agreed to a new global partnership following an inaugural first season that saw Mundipharma and BETADINE® perform successfully as a regional partner of Manchester City.
Under the terms of the global partnership, the Manchester City Medical Team’s uniform and kit will feature BETADINE® logos and they’ll be equipped with BETADINE® treatments for the players. The brand will also benefit from enhanced exposure on digital display formats at home games.
Mundipharma will continue to collaborate with Manchester City to provide aspiring footballers with opportunities to develop their skills as part of co-branded Youth Development Programmes, as well as offering fans the chance to see their heroes in action through consumer-based promotions.
Commenting on the new global partnership, Mundipharma CEO, Raman Singh, who also oversees the global consumer healthcare business of all its network of independent associated companies across the world, including Europe and North America, said: “This partnership has proven to be a great fit for our brands. Manchester City is one of the world’s best-performing football teams, while we have positioned BETADINE® as a healthcare portfolio that builds personal resilience and supports well-being.”
Mr Singh added, “Football is a powerful and emotive way to engage with people and communicate messages about personal healthcare and well-being in a way that is relevant and taps into the emotional fan experience. Manchester City’s success and continued ambition provides a global platform and extraordinary reach. Football is the language the world speaks.”
Tom Glick, Chief Commercial Officer of City Football Group, added: “We are extremely pleased to have extended our partnership with Mundipharma and BETADINE®. They have been a great partner from the outset. We have been continually impressed by the creative approach they have brought to everything we have done so far. We are delighted that we now have an opportunity to work together on a global scale.”
Earlier this year, Mundipharma announced a partnership with J1 League club, Yokohama F. Marinos, which is also part of City Football Group.