Manchester City have concluded two new sponsorship deals.
The partnerships are with London-based tailor and shirtmaker TM Lewin, which has become its official formal wear partner, and with Malaysian group QNet.
The TM Lewin deal is for two years and will see the league champions suppied with bespoke suits, shirts and ties to be worn to UEFA Champions League away games and at any cup finals through the season.
As part of the deal, TM Lewin shot a 1950s inspired campaign featuring Sergio Aguero, Fernando, Jesus Navas and Gael Clichy wearing new Perry Suits.
The club’s chief business officer Tom Glick, said: “Like Manchester City, TM Lewin is a brand steeped in history and innovation. Renowned for their outstanding craftsmanship and quality, they are not only a much loved British tailor, but an international label also with stores in Europe, Singapore and Australia.”
TM Lewin chief executive Geoff Quinn added: “We are delighted to be adding Manchester City to our portfolio of sporting partnerships. To be working with the Premier League Champions is a particular honour and we look forward to helping the squad maintain their world class image off the pitch, during what we are confident will be an exciting and successful season for them.”
TM Lewin also dress the England men and women’s cricket teams, Irish FA and Welsh Rugby Union.
Further afield, the QNet deal lasts for three years and sees the wellness and lifestyle company become the club’s official direct selling partner.
Founded in 1998, with 25 offices across Europe, Africa, Asia and the Middle East, QNET is one of the Asia’s leading directing selling companies. It specialises in lifestyle-enhancing products and services, ranging from health and nutrition, personal care, education and home care.
QNET is the flagship international direct selling subsidiary of the QI Group of Companies led by Malaysian entrepreneur Vijay Eswaran.