Manchester City has signed a three-year partnership with iON Cameras.
As part of the package, the Birmingham-based firm will film behind-the-scenes footage that can be used as a training tool and to allow fans greater access and insight to their heroes.
Players of the Premier League champions will wear point-of-view (POV) sports action cameras to capture match day and training footage, while iON’s tricks and skills software will allow fans and young players to upload their own football moves.
iON is also set to install fan booths in BT City Square, the club’s purpose built fan entertainment zone outside the Etihad Stadium. while activity at one-off iON soccer clinics will integrate the products as an educational tool to help the development of aspiring City stars.
Lawrence Davis, iON’s chief operations officer UK, said: “We are delighted to become Manchester City’s official global sports action camera partner.
“Combining technology and exclusive first team access, we are capturing footage that will enhance supporters’ match day experience on and off the pitch, and improve technical performance amongst academy and first team players, as well as future footballing stars.
“We are looking forward to this long term partnership and hope the fans enjoy their up close and personal interaction with the team.”